Opinion Without Identity: The Allure of Staying Behind the Curtain with @boringnotcom

• Boringnotcom is an avid YouTube user who once contemplated becoming a creator on the platform, only to ultimately realize they didn’t want to be in front of the camera.
• Originally inspired by content creator @stylenotcom, they were drawn to the catchy nature of the blue squares—while finding it a tad reductive—and believed they could do something better.
• Having found the fashion industry to be repressive and confining, especially when it comes to having an opinion and constantly considering advertisers, @boringnotcom was created as an opportunity to break free from those constraints and speak without filters.
• While the account offers plenty of personal opinion, much of its content resonates with others’ experiences, touching on topics like DEI and the challenges often faced in the industry.
• They remain 50/50 on whether this account, originally started for a bit of fun, will be shut down or continue, as demand for their content continues to grow.
• For @boringnotcom, Anna Wintour has done an incredible job, but fashion no longer allows for any one figurehead to dominate.
• When it comes to collectibility, they’ve never considered Self Service a magazine—after all, magazines, for them, are something you throw away.
• Luxury, for them, has had the creativity drained by the greed behind the machine. Today, one has to search extensively to find something truly different amidst the widely accepted codes of major houses.
• The conversation around DEI, sustainability, equal pay, and gender equality must continue—not just in fashion, but in the world at large.
• For @boringnotcom, being contemporary means practicing freedom of speech and fearless creativity.

‍Notable Quotes: 

•  ”Boringnotcom is basically an extension of my actual self that people haven't seen in my daily work.”
• “ I feel like there's always going to be those people who are going to want to be anonymous because not everyone wants to be in front of the camera.”
• “I think it’s on the rise, probably because you can be an alter ego of yourself, and you can be more honest in times where I feel like people’s voices get suppressed a lot—especially in the working environment, and particularly in fashion, where so much relies on advertising and advertisers.”
• “I feel like a lot of fashion critics now seem like they’re not enjoying it anymore. They probably started out wanting to be journalists because they could speak openly about what they really feel and think. But I think they’ve realized that the business side is sucking everything dry, especially if you work for a magazine.”
• “I started Boring just to share my thoughts and opinions, and I understand that, whether I’m qualified or not, people will always either disagree or agree with me—and I’m okay with that.”
• “Personally, I love being anonymous, and I've never really wanted to be front and center. I've never wanted to be famous—rich, maybe—but not famous.”
• “ I don't hate everything. So people need to realize that I'm not someone that hates everything. Like I talk about things that I love.  And people just seem to focus on what I don't like.”
• “I'm enjoying it right now, and I feel like if it gets to a point where it starts to make me feel, you know, not in the right headspace or anything like that, then it will be time to let it go because it's not worth, you know, my mental health or anything like that.”
• "It can get very dark on the internet, so I'm trying to be a bit lighthearted about everything that I post. Like, even when I talk about something, I try to make sure it's not too much of an attack on someone because, you know, I understand that my words can be, um, hurtful at times."
• "Anna has done a wonderful job, but fashion has changed so much that she cannot be the figurehead anymore. I feel like it's very hard for there to be a figurehead now in fashion."